Tumblr @staff have been silent about the use of this site by white nationalist bloggers, while numerous other sites (see this post) have made actions to ban nazis/white nationalists/”alt-right”/fascists. Tumblr needs to know their lack of action is unacceptable. I love my tumblr community and want to stay, but if this continues, I will have to considering leaving.
I suggest we push back, and unite to boycott on a certain date. I’m arbitrarily suggesting September 1st – it’s nine days from this post, and that gives it enough time to hopefully get spread as far as possible. Boycotts only work if lots of people do it. Please consider joining me and logging off tumblr on September 1st, to let them know we’re serious about their apathy towards white nationalism.
Great idea.
Let’s also let @staff know that as they’re trying to increase advertiser spend, they should be well-aware of most ad tech companies (on the buy and sell side) have explicit rules against hate speech. You can tell Tumblr is aware of this because they’ve doubled-down on trying to locate the NSFW posts (quite badly based on how their technology fails so often) for what I imagine is brand safety for advertisers.
Given groups like Sleeping Giants has been successful in amplifying the voices of users protesting brands appearing on Breitbart, any other platform could be next in having their advertisers signaled with a screenshot of said posts where hate speech is proudly displayed against an ad served… well, you get the drift.
1.) Boycott
2.) Screenshot and tweet, byeeeeee
this is the one thing that might have an effect. all our @staff and emails and million-note posts don’t do shit, so hit ‘em where it hurts – their wallets.
one day – no posts, no replies, no hits. stay off tumblr. September 1st.
Okay tumblr deleted my entire addition here, so trying this again
I get the sentiment here but it’s still not enough. Simply not posting for a day isn’t going to do anything- people will come back 24 hours later, catch up on their slower-than-usual dashboard, and things will be back to business as usual the next day.
So, I’m going to make some suggestions for anyone able to do them:
1) Before the 1st, whenever you see an ad on tumblr, contact the advertiser and let them know you found their ad on a site that’s been allowing white supremacists a safe haven.
2) Contact Yahoo (which owns tumblr http://m.wikihow.com/Contact-Yahoo) and Oath Inc. (which owns Yahoo
https://www.oath.com/our-story/press/).3) On the 1st, instead of posting nothing, queue up at least 24 hours (& preferably more like 48) of posts demanding staff removing nazi blogs and @ing advertisers. tumblr doesn’t just rely on its users creating content, they need *marketable* content. I propose we fill the place up with enough UNmarketable posts about how staff allows users to advocate white supremacy and genocide that it makes posts by users ignoring the boycott less marketable by association.
Likewise, if (or when) force of habit ends up bringing you to tumblr on the 1st despite your best efforts, instead of feeling guilty about giving them the clicks, @ staff asking if they’ve commited to removing nazis yet.
4) When you come back, don’t give notes to anything posted on the 1st that isn’t calling out staff for not acting to remove white supremacists/nazis. If someone really wants notes on something they can repost it on the 2nd.
I get that some folks are only going to be able to participate in the “not posting or visiting” part of this on the 1st, and I’m not going to judge, but if that’s all any of us do it’ll be too easy to keep ignoring us. A one-day dip in users is nothing, but pairing it with a day where >90% of the content published is explicitly complaining about tumblr’s inaction regarding white supremacists just might accomplish something.
Tumblr Boycott to Protest Continued Lack of Movement to Ban White Nationalists
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konekorambles 